Grown With Care
De Luz Family Farms
For over 30 years, our family has been farming in the De Luz community of Temecula, starting with avocados and grapefruit and now growing premium passionfruit. On our 40-acre farm, we practice sustainable agriculture with a focus on soil health, pollinator protection, and clean waterways.
We never use pesticides or fungicides—choosing instead to work with nature through beneficial predators, regenerative soil practices, and careful stewardship of our land. With our own bees and a year-round stream running through the property, every decision we make is about creating a healthy ecosystem where plants, pollinators, and people thrive together.
Hand-Harvested Fruit
In The Box
Hand-picked, hand-sorted passionfruit grown with care here in California. We pack them gently so they make it from our farm to your kitchen safe and ready to enjoy.
Good For You
Passionfruit is full of natural goodness—vitamins A and C, fiber, and minerals like potassium and magnesium. It’s a simple, tasty way to feel your best.
How To Enjoy
When the skin starts to wrinkle, that’s when the fruit is at its sweetest. If you like it a bit more tart, enjoy it when the skin is still smooth. Let them ripen on the counter out of direct sun, and once they’re just how you like them, you can pop them in the fridge to hold.
Our Farm & Fruit
We’re De Luz Family Farms—a small, family-and-friends farm in the coastal hills of De Luz, just north of San Diego. We care for about 40 acres of subtropical fruit trees and grow everything as naturally and sustainably as we can, without pesticides.
Our Mission
We believe good fruit brings people joy. Our goal is simple: share that joy, along with the health benefits, with as many people as possible, because honestly—fruit that tastes this good and is good for you? That’s something worth sharing.
In The Box
Fresh, hand-picked GEM avocados straight from our farm here in California. We pack them with care so they arrive safe and sound, along with a simple ripening guide and a few recipe ideas to get you started.
Good For You
GEMs are not only rich and buttery—they’re also full of the good stuff: heart-healthy fats, fiber, and vitamins E, K, and C to help keep you feeling your best.
How To Enjoy
Your avocado is ready to eat when the skin gives slightly with a gentle squeeze. Let them ripen on the counter out of direct sunlight, then pop them in the fridge once they’re just right.
In The Box
Fresh, hand-picked ruby grapefruit from our California farm. Packed with care so they arrive in great shape, along with a simple ripening and storage guide plus a few recipe ideas we love.
Good For You
Ruby grapefruit is naturally full of vitamin C, fiber, and antioxidants. It’s refreshing, nourishing, and a simple way to brighten up your day.
How To Enjoy
Enjoy them fresh-cut, juiced, or sprinkled with a little sugar or honey. Store your grapefruit on the counter if you’ll eat them soon, or in the fridge to keep them fresh longer.
In The Box
Fresh, hand-picked pomegranates from our California farm. Each one is packed with care so they arrive safe and ready to enjoy, along with a simple guide and a few of our favorite recipe ideas.
Good For You
Pomegranates are loaded with antioxidants, vitamin C, fiber, and potassium. They’re as healthy as they are delicious.
How To Enjoy
Cut around the crown, break the fruit open, and gently tap out the jewel-like seeds (called arils). Enjoy them by the handful, sprinkle on salads, or juice them for a fresh, tangy drink. Store on the counter if you’ll use them soon, or in the fridge to keep them fresh longer.
Join Our
Mailing List
Be the first to get special discounts and learn about new products!